Paul R. Prabhaker

12 papers and 332 indexed citations i.

Paul R. Prabhaker has authored 12 papers that have received a total of 332 indexed citations. This includes 5 papers in Marketing, 3 papers in Strategy and Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Innovation and Knowledge Management (2 papers). Paul R. Prabhaker is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Innovation and Knowledge Management (2 papers) and collaborates with scholars based in United States. Paul R. Prabhaker's co-authors include Paul Sauer, Linda F. Alwitt, Joel D. Goldhar, Thomas Golaszewski and Michael J. Sheehan and has published in prestigious journals such as Journal of Marketing Research, Psychology and Marketing and Journal of Consumer Marketing.