Paul Richardson
About
Paul Richardson has authored 16 papers that have received a total of 1.8k indexed citations.
This includes 11 papers in Marketing, 3 papers in Strategy and Management and 3 papers in General Decision Sciences. The topics of these papers are Consumer Market Behavior and Pricing (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (6 papers). Paul Richardson is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in United States and United Kingdom. Paul Richardson's co-authors include Arun K. Jain, Alan Dick, Paul Sauer, Mikhail I. Melnik and Pamela E. Grimm and has published in prestigious journals such as Journal of Marketing, Journal of Retailing and Journal of Product & Brand Management.
In The Last Decade
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