Paulo Rita

128 papers and 4.1k indexed citations i.

Paulo Rita has authored 128 papers that have received a total of 4.1k indexed citations. This includes 92 papers in Sociology and Political Science, 51 papers in Marketing and 30 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (75 papers), Diverse Aspects of Tourism Research (36 papers) and Consumer Behavior in Brand Consumption and Identification (31 papers). Paulo Rita is often cited by papers focused on Digital Marketing and Social Media (75 papers), Diverse Aspects of Tourism Research (36 papers) and Consumer Behavior in Brand Consumption and Identification (31 papers) and collaborates with scholars based in Portugal, Australia and United States. Paulo Rita's co-authors include Sérgio Moro, Paulo Cortez, João Guerreiro, Ana Brochado and Maria Salgueiro and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Business Ethics