Paurav Shukla

60 papers and 2.1k indexed citations i.

Paurav Shukla has authored 60 papers that have received a total of 2.1k indexed citations. This includes 38 papers in Marketing, 24 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (36 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (15 papers). Paurav Shukla is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (36 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (15 papers) and collaborates with scholars based in United Kingdom, Spain and United States. Paurav Shukla's co-authors include Madhumita Banerjee, Jaywant Singh, Phani Tej Adidam, Weisha Wang and Keith Perks and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Information & Management.