Peggy Sue Loroz

11 papers and 321 indexed citations i.

Peggy Sue Loroz has authored 11 papers that have received a total of 321 indexed citations. This includes 7 papers in Marketing, 4 papers in Social Psychology and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Media Influence and Health (2 papers) and Digital Marketing and Social Media (2 papers). Peggy Sue Loroz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media Influence and Health (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States, United Kingdom and Australia. Peggy Sue Loroz's co-authors include David Webb, Bridgette M. Braig, Hilary Downey, John Story and Jerome D. Williams and has published in prestigious journals such as Psychology and Marketing, Journal of Product & Brand Management and Journal of Public Policy & Marketing