Pei‐Jou Kuo

8 papers and 474 indexed citations i.

Pei‐Jou Kuo has authored 8 papers that have received a total of 474 indexed citations. This includes 6 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (2 papers). Pei‐Jou Kuo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States. Pei‐Jou Kuo's co-authors include Nelson Barber, Valentini Kalargyrou, Lu Zhang, Yao‐Chin Wang and Melissa Bishop and has published in prestigious journals such as International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management and Journal of Consumer Marketing