Penny M. Simpson

45 papers and 2.9k indexed citations i.

Penny M. Simpson has authored 45 papers that have received a total of 2.9k indexed citations. This includes 19 papers in Sociology and Political Science, 17 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Penny M. Simpson is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in United States, Singapore and Australia. Penny M. Simpson's co-authors include Judy A. Siguaw, Xiaojing Sheng, Thomas L. Baker, Adesegun Oyedele and Joseph Simpson and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics