Peter R. Darke
About
Peter R. Darke has authored 49 papers that have received a total of 2.4k indexed citations.
This includes 23 papers in Sociology and Political Science, 20 papers in Marketing and 10 papers in General Decision Sciences. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Decision-Making and Behavioral Economics (10 papers) and Social and Intergroup Psychology (8 papers). Peter R. Darke is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Decision-Making and Behavioral Economics (10 papers) and Social and Intergroup Psychology (8 papers) and collaborates with scholars based in Canada, United States and France. Peter R. Darke's co-authors include Laurence Ashworth, Jonathan L. Freedman, Shelly Chaiken, Kelley Main and Andrew E. Wilson and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Applied Psychology
In The Last Decade
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