Philip C. Burger

14 papers and 321 indexed citations i.

Philip C. Burger has authored 14 papers that have received a total of 321 indexed citations. This includes 3 papers in Marketing, 2 papers in Organizational Behavior and Human Resource Management and 1 paper in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (2 papers) and Engineering and Environmental Studies (1 paper). Philip C. Burger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (2 papers) and Engineering and Environmental Studies (1 paper) and collaborates with scholars based in United States, Canada and Germany. Philip C. Burger's co-authors include Douglas J. Tigert, Edgar A. Pessemier, Gerald Zaltman, Robert Doktor and Alladi Venkatesh and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research