Philip Kotler
About
Philip Kotler has authored 133 papers that have received a total of 14.1k indexed citations.
This includes 29 papers in Marketing, 29 papers in Management of Technology and Innovation and 25 papers in Strategy and Management. The topics of these papers are Management and Marketing Education (18 papers), Marketing and Advertising Strategies (13 papers) and Customer Service Quality and Loyalty (11 papers). Philip Kotler is often cited by papers focused on Management and Marketing Education (18 papers), Marketing and Advertising Strategies (13 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in United States, Germany and Canada. Philip Kotler's co-authors include Sidney J. Levy, Nancy Lee, Gerald Zaltman, Ravi S. Achrol and Waldemar Pfoertsch and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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