Pierre McDonagh

51 papers and 2.8k indexed citations i.

Pierre McDonagh has authored 51 papers that have received a total of 2.8k indexed citations. This includes 30 papers in Marketing, 12 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Environmental Sustainability in Business (15 papers) and Customer Service Quality and Loyalty (5 papers). Pierre McDonagh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Environmental Sustainability in Business (15 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United Kingdom, Ireland and United States. Pierre McDonagh's co-authors include Andrea Prothero, Alan Bradshaw, Clifford J. Shultz, Luiz Moutinho and Stephen Brown and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.