Prashanth U. Nyer
About
Prashanth U. Nyer has authored 18 papers that have received a total of 2.6k indexed citations.
This includes 9 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (6 papers). Prashanth U. Nyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (6 papers) and collaborates with scholars based in United States. Prashanth U. Nyer's co-authors include Mahesh Gopinath, Stephanie Dellande, Myron Glassman and Richard P. Bagozzi and has published in prestigious journals such as Journal of the Academy of Marketing Science, Psychology and Marketing and International Journal of Research in Marketing.
In The Last Decade
Fields of papers published by Prashanth U. Nyer
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries citing papers authored by Prashanth U. Nyer
Since SpecializationCitations
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