Priscilla A. LaBarbera

23 papers and 1.5k indexed citations i.

Priscilla A. LaBarbera has authored 23 papers that have received a total of 1.5k indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Environmental Sustainability in Business (2 papers). Priscilla A. LaBarbera is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Environmental Sustainability in Business (2 papers) and collaborates with scholars based in United States, Israel and Canada. Priscilla A. LaBarbera's co-authors include David Mazursky, John A. Czepiel, Edward L. Melnick, Raymond L. Horton and Ajit Kambil and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.