Priyali Rajagopal

22 papers and 394 indexed citations i.

Priyali Rajagopal has authored 22 papers that have received a total of 394 indexed citations. This includes 10 papers in Sociology and Political Science, 8 papers in Marketing and 5 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (5 papers) and Digital Marketing and Social Media (4 papers). Priyali Rajagopal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States and South Korea. Priyali Rajagopal's co-authors include Sekar Raju, Nicole Votolato Montgomery, H. Rao Unnava, Timothy J. Gilbride and Wayne S. DeSarbo and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research