Punam Anand

20 papers and 848 indexed citations i.

Punam Anand has authored 20 papers that have received a total of 848 indexed citations. This includes 7 papers in Cognitive Neuroscience, 6 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Franchising Strategies and Performance (3 papers) and Media Influence and Health (3 papers). Punam Anand is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Franchising Strategies and Performance (3 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in United States and Canada. Punam Anand's co-authors include Morris B. Holbrook, Brian Sternthal, Ann L. McGill, Louis W. Stern and Debra L. Stephens and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Memory & Cognition