R. Bruce Money
About
R. Bruce Money has authored 20 papers that have received a total of 1.3k indexed citations.
This includes 13 papers in Organizational Behavior and Human Resource Management, 11 papers in Sociology and Political Science and 9 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (12 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). R. Bruce Money is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United States, China and Japan. R. Bruce Money's co-authors include John L. Graham, John C. Crotts, Chad R. Allred, Mary C. Gilly and Cynthia Wallin and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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