R. Venkatesh
About
R. Venkatesh has authored 34 papers that have received a total of 1.3k indexed citations.
This includes 23 papers in Marketing, 15 papers in Strategy and Management and 9 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (15 papers), Digital Platforms and Economics (14 papers) and Innovation Diffusion and Forecasting (7 papers). R. Venkatesh is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Digital Platforms and Economics (14 papers) and Innovation Diffusion and Forecasting (7 papers) and collaborates with scholars based in United States, India and Latvia. R. Venkatesh's co-authors include Vijay Mahajan, Rabikar Chatterjee, Ajay K. Kohli, Ashutosh Prasad and Wagner A. Kamakura and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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