Rainer Olbrich

About

Rainer Olbrich is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Rainer Olbrich has authored 20 papers receiving a total of 378 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. Recurrent topics in Rainer Olbrich’s work include Consumer Market Behavior and Pricing (12 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Rainer Olbrich is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Rainer Olbrich collaborates with scholars based in Germany. Rainer Olbrich's co-authors include Carsten D. Schultz, Hendrik Schröder, Dieter Ahlert and Peter Kenning and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Advertising Research.

In The Last Decade

Fields of papers citing papers by Rainer Olbrich

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Rainer Olbrich. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rainer Olbrich may publish in the future.

Countries citing papers authored by Rainer Olbrich

Since Specialization

Citations

This map shows the geographic impact of Rainer Olbrich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rainer Olbrich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rainer Olbrich more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Chester R. Longwell Breakdown of academic impact, for papers by René Schwonnek Breakdown of academic impact, for papers by Bernhard W. Scholz Breakdown of academic impact, for papers by Shira Goldman Breakdown of academic impact, for papers by J. A. L. Thomson Breakdown of academic impact, for papers by Wim Poot Breakdown of academic impact, for papers by Paul K. Scott Breakdown of academic impact, for papers by Maurice Campbell