Rajan Varadarajan

44 papers and 2.2k indexed citations i.

Rajan Varadarajan has authored 44 papers that have received a total of 2.2k indexed citations. This includes 20 papers in Strategy and Management, 20 papers in Marketing and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Innovation and Knowledge Management (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Rajan Varadarajan is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Innovation and Knowledge Management (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in United States, United Kingdom and India. Rajan Varadarajan's co-authors include Manjit S. Yadav, Venkatesh Shankar, Girish Ramani, Gautham Vadakkepatt and Timothy Bohling and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Business Research.