Rajat Gera
About
Rajat Gera has authored 33 papers that have received a total of 247 indexed citations.
This includes 16 papers in Marketing, 12 papers in Information Systems and Management and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (12 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (10 papers). Rajat Gera is often cited by papers focused on Technology Adoption and User Behaviour (12 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in India, Russia and Nepal. Rajat Gera's co-authors include Saurav Dixit, Vandana Ahuja, Smriti Srivastava, Alok Kumar and Leander Luiz Klein and has published in prestigious journals such as Robotics and Autonomous Systems, International Journal of Bank Marketing and Education + Training
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