Rajendra K. Srivastava

103 papers and 11.2k indexed citations i.

Rajendra K. Srivastava has authored 103 papers that have received a total of 11.2k indexed citations. This includes 49 papers in Marketing, 23 papers in Strategy and Management and 20 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (28 papers), Customer Service Quality and Loyalty (19 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Rajendra K. Srivastava is often cited by papers focused on Consumer Market Behavior and Pricing (28 papers), Customer Service Quality and Loyalty (19 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers) and collaborates with scholars based in United States, India and Hong Kong. Rajendra K. Srivastava's co-authors include Namwoon Kim, Allan D. Shocker, Sridhar N. Ramaswami, Wagner A. Kamakura and Liam Fahey and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.