Rajiv Vaidyanathan
About
Rajiv Vaidyanathan has authored 33 papers that have received a total of 1.1k indexed citations.
This includes 20 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Education. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (13 papers) and Consumer Retail Behavior Studies (5 papers). Rajiv Vaidyanathan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (13 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States, Canada and Poland. Rajiv Vaidyanathan's co-authors include Praveen Aggarwal, Linda Rochford, Darrel D. Muehling, Robert A. Peterson and Timothy P. Stratton and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Business Ethics
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