Ralf van der Lans
About
Ralf van der Lans has authored 21 papers that have received a total of 657 indexed citations.
This includes 13 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (7 papers) and Complex Network Analysis Techniques (4 papers). Ralf van der Lans is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (7 papers) and Complex Network Analysis Techniques (4 papers) and collaborates with scholars based in Hong Kong, The Netherlands and United States. Ralf van der Lans's co-authors include Rik Pieters, Michel Wedel, Berend Wierenga, Gerrit van Bruggen and Dinesh K. Gauri and has published in prestigious journals such as Journal of the American Statistical Association, Management Science and Journal of Marketing Research
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