Ram Kesavan

12 papers and 355 indexed citations i.

Ram Kesavan has authored 12 papers that have received a total of 355 indexed citations. This includes 7 papers in Marketing, 6 papers in Economics and Econometrics and 3 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Innovation and Socioeconomic Development (3 papers) and Customer Service Quality and Loyalty (3 papers). Ram Kesavan is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Innovation and Socioeconomic Development (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States. Ram Kesavan's co-authors include Michael D. Bernacchi, Oswald A. J. Mascarenhas and V. Srinivasan and has published in prestigious journals such as Journal of Consumer Research, Journal of the Academy of Marketing Science and Journal of Consumer Marketing