Raoul V. Kübler
About
Raoul V. Kübler has authored 18 papers that have received a total of 437 indexed citations.
This includes 10 papers in Sociology and Political Science, 10 papers in Marketing and 5 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (3 papers). Raoul V. Kübler is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in Germany, United States and France. Raoul V. Kübler's co-authors include Koen Pauwels, Thorsten Hennig‐Thurau, Sönke Albers, Lara Lobschat and Wayne D. Hoyer and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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