Rashmi Adaval

31 papers and 1.2k indexed citations i.

Rashmi Adaval has authored 31 papers that have received a total of 1.2k indexed citations. This includes 14 papers in Social Psychology, 13 papers in Marketing and 8 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Media Influence and Health (7 papers) and Cultural Differences and Values (5 papers). Rashmi Adaval is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Media Influence and Health (7 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in Hong Kong, United States and Australia. Rashmi Adaval's co-authors include Robert S. Wyer, Yuwei Jiang, Kent B. Monroe, Rajesh Bagchi and Linda M. Isbell and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Experimental Psychology General