Ray L. Benedicktus
About
Ray L. Benedicktus has authored 6 papers that have received a total of 378 indexed citations.
This includes 4 papers in Sociology and Political Science, 4 papers in Organizational Behavior and Human Resource Management and 3 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (4 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Ray L. Benedicktus is often cited by papers focused on Customer Service Quality and Loyalty (4 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in United States, Canada and South Korea. Ray L. Benedicktus's co-authors include Michael K. Brady, Peter R. Darke, Steven Chen, Eric Shih and Andrew E. Wilson and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Marketing Education.
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