Reinhold Decker

62 papers and 939 indexed citations i.

Reinhold Decker has authored 62 papers that have received a total of 939 indexed citations. This includes 29 papers in Marketing, 20 papers in Sociology and Political Science and 16 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (18 papers), Consumer Market Behavior and Pricing (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Reinhold Decker is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Market Behavior and Pricing (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in Germany, Australia and Denmark. Reinhold Decker's co-authors include Martin Meißner, Christian Stummer, Michael Trusov, Daniel Baier and Lars Schmidt-Thieme and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Product Innovation Management