Michael Trusov

26 papers and 3.0k indexed citations i.

Michael Trusov has authored 26 papers that have received a total of 3.0k indexed citations. This includes 20 papers in Marketing, 15 papers in Sociology and Political Science and 6 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (18 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Michael Trusov is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United States, Germany and Italy. Michael Trusov's co-authors include Randolph E. Bucklin, Oliver J. Rutz, Anand V. Bodapati, P.K. Kannan and Andrea Ordanini and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research