Reo Song

17 papers and 301 indexed citations i.

Reo Song has authored 17 papers that have received a total of 301 indexed citations. This includes 11 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Visual Arts and Performing Arts. The topics of these papers are Consumer Market Behavior and Pricing (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Reo Song is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States, Canada and South Korea. Reo Song's co-authors include Sangkil Moon, Ho Kim, Jeffrey Meyer, Gangshu Cai and Gene Moo Lee and has published in prestigious journals such as Journal of Marketing, European Journal of Operational Research and Journal of Business Research