Reto Hofstetter
About
Reto Hofstetter has authored 27 papers that have received a total of 710 indexed citations.
This includes 13 papers in Marketing, 7 papers in Safety Research and 7 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (8 papers), Economic and Environmental Valuation (7 papers) and Digital Marketing and Social Media (5 papers). Reto Hofstetter is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Economic and Environmental Valuation (7 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Switzerland, United States and Germany. Reto Hofstetter's co-authors include Z. John Zhang, Klaus M. Miller, Harley Krohmer, Andreas Herrmann and Bernd H. Schmitt and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Management Science and Journal of Marketing Research
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