Richard M. Durand

43 papers and 2.3k indexed citations i.

Richard M. Durand has authored 43 papers that have received a total of 2.3k indexed citations. This includes 12 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Advanced Statistical Methods and Models (7 papers) and Statistical Methods and Bayesian Inference (4 papers). Richard M. Durand is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Advanced Statistical Methods and Models (7 papers) and Statistical Methods and Bayesian Inference (4 papers) and collaborates with scholars based in United States. Richard M. Durand's co-authors include Zarrel V. Lambert, Albert R. Wildt, David L. Klemmack, William O. Bearden and Lucinda Lee Roff and has published in prestigious journals such as Psychological Bulletin, Journal of Marketing and Journal of Marketing Research