Rik Pieters

134 papers and 13.1k indexed citations i.

Rik Pieters has authored 134 papers that have received a total of 13.1k indexed citations. This includes 63 papers in Marketing, 44 papers in Sociology and Political Science and 43 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (56 papers), Consumer Market Behavior and Pricing (22 papers) and Behavioral Health and Interventions (21 papers). Rik Pieters is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (56 papers), Consumer Market Behavior and Pricing (22 papers) and Behavioral Health and Interventions (21 papers) and collaborates with scholars based in The Netherlands, United States and Belgium. Rik Pieters's co-authors include Michel Wedel, Marcel Zeelenberg, Hans Baumgartner, Tammo H.A. Bijmolt and Niels van de Ven and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of the American Statistical Association and Journal of Marketing