Risto Moisio

19 papers and 475 indexed citations i.

Risto Moisio has authored 19 papers that have received a total of 475 indexed citations. This includes 6 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (4 papers) and Customer Service Quality and Loyalty (3 papers). Risto Moisio is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States, France and Denmark. Risto Moisio's co-authors include James W. Gentry, Eric J. Arnould, Søren Askegaard, Linda L. Price and Robert Harrison and has published in prestigious journals such as Journal of Consumer Research, European Journal of Marketing and Psychology and Marketing