Robert A. Opoku
About
Robert A. Opoku has authored 39 papers that have received a total of 923 indexed citations.
This includes 17 papers in Marketing, 15 papers in Strategy and Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Marketing and Advertising Strategies (8 papers) and Digital Marketing and Social Media (6 papers). Robert A. Opoku is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Marketing and Advertising Strategies (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Saudi Arabia, United States and United Kingdom. Robert A. Opoku's co-authors include Samuel Adomako, Leyland Pitt, Magnus Hultman, Russell Abratt and Kwabena Frimpong and has published in prestigious journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management
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