Robert D. Buzzell
About
Robert D. Buzzell has authored 50 papers that have received a total of 2.5k indexed citations.
This includes 8 papers in Economics and Econometrics, 7 papers in Strategy and Management and 6 papers in Marketing. The topics of these papers are Firm Innovation and Growth (6 papers), Consumer Market Behavior and Pricing (5 papers) and Management and Marketing Education (4 papers). Robert D. Buzzell is often cited by papers focused on Firm Innovation and Growth (6 papers), Consumer Market Behavior and Pricing (5 papers) and Management and Marketing Education (4 papers) and collaborates with scholars based in United States, Germany and The Netherlands. Robert D. Buzzell's co-authors include Paul Farris, Bradley T. Gale, Frederik D. Wiersema, John A. Quelch and Vijay Mahajan and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science
In The Last Decade
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