Robert D. Straughan
About
Robert D. Straughan has authored 12 papers that have received a total of 1.1k indexed citations.
This includes 5 papers in Marketing, 5 papers in Management of Technology and Innovation and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Management and Marketing Education (5 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Robert D. Straughan is often cited by papers focused on Management and Marketing Education (5 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States and United Kingdom. Robert D. Straughan's co-authors include Nancy D. Albers‐Miller, Marjorie J. Cooper, Abigail Sharpe, James A. Roberts and Lou E. Pelton and has published in prestigious journals such as Journal of Applied Social Psychology, Journal of Consumer Marketing and International Marketing Review
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