Robert J. Kent
About
Robert J. Kent has authored 29 papers that have received a total of 1.9k indexed citations.
This includes 19 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (8 papers) and Digital Marketing and Social Media (8 papers). Robert J. Kent is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States and Switzerland. Robert J. Kent's co-authors include James J. Kellaris, David A. Schweidel, Brian Wansink, Chris T. Allen and Stephen J. Hoch and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Personality
In The Last Decade
Explore authors with similar magnitude of impact
Top journals papers by N Claire Gordon are published in Top fields papers by Timothy J. Owens are about Top fields papers by Roy C. Smith are about Top authors papers by Qiaoqiao Mu are co-authored with Top fields papers by William A. Greenberg are about Top authors papers by Alaganandam Kumaran are co-authored with Top countries impacted by papers by William G. Tsiaras Top journals papers by Eugene Webb are published in