Robert Rugimbana

36 papers and 501 indexed citations i.

Robert Rugimbana has authored 36 papers that have received a total of 501 indexed citations. This includes 13 papers in Organizational Behavior and Human Resource Management, 12 papers in Marketing and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Robert Rugimbana is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Australia, South Africa and New Zealand. Robert Rugimbana's co-authors include Stuart C. Carr, Ali Quazi, Byron Keating, Floyd Bolitho and Emily Walkom and has published in prestigious journals such as Psychology and Marketing, International Journal of Intercultural Relations and Journal of Marketing Management