Robert W. Palmatier

92 papers and 11.1k indexed citations i.

About

Robert W. Palmatier has authored 92 papers that have received a total of 11.1k indexed citations. This includes 55 papers in Organizational Behavior and Human Resource Management, 45 papers in Sociology and Political Science and 41 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (54 papers), Digital Marketing and Social Media (36 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers). Robert W. Palmatier is often cited by papers focused on Customer Service Quality and Loyalty (54 papers), Digital Marketing and Social Media (36 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers) and collaborates with scholars based in United States, China and Australia. Robert W. Palmatier's co-authors include Eric Fang, Colleen M. Harmeling, Lena Steinhoff, Rajiv P. Dant and Kenneth R. Evans and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research

In The Last Decade

Rankless by CCL
2025