Roberto Friedmann
About
Roberto Friedmann has authored 22 papers that have received a total of 466 indexed citations.
This includes 13 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (3 papers). Roberto Friedmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States, Chile and Latvia. Roberto Friedmann's co-authors include Sergio Olavarrieta, Jason Q. Zhang, Robert W. Hughes, Warren A. French and Enrique Manzur and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Product Innovation Management.
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