Rouxelle de Villiers
About
Rouxelle de Villiers has authored 22 papers that have received a total of 140 indexed citations.
This includes 11 papers in Sociology and Political Science, 10 papers in Organizational Behavior and Human Resource Management and 6 papers in Marketing. The topics of these papers are Qualitative Comparative Analysis Research (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Rouxelle de Villiers is often cited by papers focused on Qualitative Comparative Analysis Research (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in New Zealand, United States and China. Rouxelle de Villiers's co-authors include Arch G. Woodside, Alexandra Claudia Hess, Roger Marshall, Charl de Villiers and Jungkeun Kim and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Accounting Auditing & Accountability Journal
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