Rowland T. Moriarty

15 papers and 652 indexed citations i.

About

Rowland T. Moriarty has authored 15 papers that have received a total of 652 indexed citations. This includes 4 papers in Marketing, 2 papers in Organizational Behavior and Human Resource Management and 2 papers in Information Systems and Management. The topics of these papers are Consumer Market Behavior and Pricing (2 papers), Customer churn and segmentation (2 papers) and Technology Adoption and User Behaviour (2 papers). Rowland T. Moriarty is often cited by papers focused on Consumer Market Behavior and Pricing (2 papers), Customer churn and segmentation (2 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in United Kingdom and United States. Rowland T. Moriarty's co-authors include John Bateson, Robert E. Spekman, Benson P. Shapiro, David J. Reibstein and V. Kasturi Rangan and has published in prestigious journals such as Journal of Marketing and Journal of Marketing Research

In The Last Decade

Rankless by CCL
2025