Russell W. Belk
About
Russell W. Belk has authored 294 papers that have received a total of 26.8k indexed citations.
This includes 107 papers in Marketing, 104 papers in Sociology and Political Science and 36 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (79 papers), Media, Gender, and Advertising (29 papers) and Consumer Retail Behavior Studies (27 papers). Russell W. Belk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (79 papers), Media, Gender, and Advertising (29 papers) and Consumer Retail Behavior Studies (27 papers) and collaborates with scholars based in Canada, United States and United Kingdom. Russell W. Belk's co-authors include Gülız Ger, Rana Sobh, Rohit Varman, Melanie Wallendorf and Robert V. Kozinets and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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