Sabrina Helm
About
Sabrina Helm has authored 41 papers that have received a total of 1.9k indexed citations.
This includes 18 papers in Strategy and Management, 18 papers in Organizational Behavior and Human Resource Management and 17 papers in Marketing. The topics of these papers are Corporate Identity and Reputation (13 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Sabrina Helm is often cited by papers focused on Corporate Identity and Reputation (13 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in United States, Germany and New Zealand. Sabrina Helm's co-authors include Melissa A. Barnett, Ina Garnefeld, Brian Mayer, Andreas Eggert and Bernd Günter and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Global Environmental Change
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