Sanjay Sood

31 papers and 1.7k indexed citations i.

Sanjay Sood has authored 31 papers that have received a total of 1.7k indexed citations. This includes 11 papers in Marketing, 11 papers in General Decision Sciences and 6 papers in Applied Psychology. The topics of these papers are Decision-Making and Behavioral Economics (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Behavioral Health and Interventions (6 papers). Sanjay Sood is often cited by papers focused on Decision-Making and Behavioral Economics (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Behavioral Health and Interventions (6 papers) and collaborates with scholars based in United States, Israel and Spain. Sanjay Sood's co-authors include Lyle Brenner, Yuval Rottenstreich, Kevin Lane Keller, Liat Hadar and Sheri Bridges and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research