Sanjeev Kapoor
About
Sanjeev Kapoor has authored 25 papers that have received a total of 343 indexed citations.
This includes 11 papers in Marketing, 6 papers in Economics and Econometrics and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation and Socioeconomic Development (4 papers) and Digital Platforms and Economics (4 papers). Sanjeev Kapoor is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation and Socioeconomic Development (4 papers) and Digital Platforms and Economics (4 papers) and collaborates with scholars based in India and United States. Sanjeev Kapoor's co-authors include Niraj Kumar, Jabir Ali, Niraj Kumar, Vijay Trehan and Janakiraman Moorthy and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Consumer Studies and British Food Journal
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