Sanjeev Verma

42 papers and 872 indexed citations i.

Sanjeev Verma has authored 42 papers that have received a total of 872 indexed citations. This includes 23 papers in Sociology and Political Science, 21 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (11 papers). Sanjeev Verma is often cited by papers focused on Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in India, Malaysia and United States. Sanjeev Verma's co-authors include Weng Marc Lim, Satish Kumar, Ranjan Chaudhuri, Naveen Donthu and Purva Mhatre and has published in prestigious journals such as Technological Forecasting and Social Change, California Management Review and Psychology and Marketing