Scott Motyka
About
Scott Motyka has authored 11 papers that have received a total of 358 indexed citations.
This includes 9 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (4 papers) and Digital Marketing and Social Media (3 papers). Scott Motyka is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in United States, United Kingdom and Mexico. Scott Motyka's co-authors include Dhruv Grewal, Nancy M. Puccinelli, Tamar Avnet, Susan A. Andrzejewski and Ko de Ruyter and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing
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