Seoil Chaiy

7 papers and 243 indexed citations i.

Seoil Chaiy has authored 7 papers that have received a total of 243 indexed citations. This includes 5 papers in Marketing, 3 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (3 papers), Technology Adoption and User Behaviour (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Seoil Chaiy is often cited by papers focused on Digital Marketing and Social Media (3 papers), Technology Adoption and User Behaviour (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Seoil Chaiy's co-authors include Henry Assael, Jeong Eun Park, K. Damon Aiken, Wayne S. DeSarbo and Priyali Rajagopal and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Journal of Services Marketing